Alessandra Puricelli Portfolio
The Next Supper


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Visual identity for the exhibition “The next supper - retrofuturistic food concepts” by SPD (Scuola Politecnica Milano). The exhibition took place during the Milan design week and it collected the best projects related to food design made by the students of the school in the past years.

We developed the project starting from some old stereotyped images, that turn into vertical colorful stripes to represent the projection from the past to the future which embodied at the best the aim of the projects exposed. The various images, together with the exhibition logo, were applied on invites, banners and elements of the outfitting. The result is colorful and pop and it manages to match the projects made by the students with all their innovative features.

project made at Jekyll & Hyde
April 2015



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