Alessandra Puricelli Portfolio
Random Poster Generator


The current times distinguish themselves for widespread economic instability and precarious work conditions.
With the growth of the Internet and the “gig economy”, it is becoming more common to find temporary jobs through online freelance portals, which often become the only opportunity to generate income.
In this uncertain condition, it is possible to recognize the increase of fictional, self-initiated projects where designers becomes both commissioners and executers at the same time. Fictional projects are an investment to attract new clients and job opportunities.
This research project considers fictional projects as a manifestation of these precarious times. In this context, free time is converted into working for free, by doing fictional projects, to hope for a better future or, sometimes, to increase self-esteem.

What if precariousness dominates the design process?
By taking the situation to its extreme, precariousness in graphic design is converted into an absurd process. Theoretical research becomes a concrete endeavour with the creation of the Random Project Generator, a tool for quick project development and a continuous and active online presence.
By working on crucial concepts such as identity, time, and money, the Random Project Generator provides a simple structure with filters, made to design posters and with the goal of boosting online self-promotion. Through the creation of this dystopic process, where the creative work is automated but the production still human, the Random Project Generator helps to reflect on the current working conditions in the graphic-design field.

Video documentation:
Random Poster Generator:
Random Poster Generator Portfolio:

Master Thesis
HGK Basel
Mentors: Dr. Paloma López Grüninger, Jiri Oplatek and Dr. Aylin Yildirim Tschoepe
Septmeber 2019