Alessandra Puricelli


Fragmenting a Monolith


FHNW Student App
MM Basel

Beiläufig Wesentliches
in Venedig


220 Patterns
Random Poster Generator

Hae Young Ji
Seeking Asylum


Palms and other things
Targa Glitch Flip Book
Colors Translation

Perfumes Archive

Horoscope + Processing



(Overview of older Projects)

Alessandra Puricelli —

I am an Italian graphic designer with 7 years of experience in Visual Communication and Graphic Design.
I work for international clients, collaborate with studios, agencies, or work on-site client.
I am currently in Basel (CH).

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Experiments on artworks by Hae Young Ji 

Art Direction and Editorial Design
October 2018 / January 2019 
Made at HGK Basel — Art Direction with Prof. Marion Fink // made with Hyunjun Jang and Stephanie Müller

How can a designer collaborate with a contemporary artist? How can artworks be expanded and reinterpreted by design?

            Hae Young Ji is a contemporary Korean artist dealing, among others, with the issues of new medias. Two artworks of her oeuvre, How to be insensitive and Touch Touch Touch, were selected for further visual studies. The artworks were deconstructed in a lab situation with visual explorations and several experiments that are presented in individual booklets. These booklets are meant to be a report and documentary to be handed to the artist, to create a loop and circle of action and reaction.
            The main focus was the deconstruction and the expanding of the artworks by reinterpretation. Some crucial topics were the tactile experience, the virtual sensory satisfaction, the digital content in relation to the internet environment, the text-image relationship, the text as formal frame and explanation of visual explorations and the text as part of the artworks. The goal was to enrich and strengthen the artworks that deal with digital, internet and media content.